Plugging Leaks & Finding Opportunities: Web Strategy for Business Growth

Website data can reveal lost sales, hidden demand, and new growth opportunities already sitting within existing traffic. Philippa Gamse, Owner and Chief Digital Marketing Strategist at Websites That Win International, joins Taran Nandha, Founder and CEO of Growth Natives, to explain how businesses can use analytics to fix website leaks, improve conversion paths, and adapt their web strategy as search behavior changes.

In this episode, you will gain practical insights into:

How internal site search can recover sales from existing demand
Why unexpected website traffic may reveal a new revenue stream
How clear page goals and focused metrices improve conversion decisions
How AI search is changing traffic strategy and channel priorities

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Plugging Leaks & Finding Opportunities: Web Strategy for Business Growth

In this episode, you will gain practical insights into:

Plugging Leaks & Finding Opportunities: Web Strategy for Business Growth

In this episode, you will gain practical insights into: